About Cha-Ching

Cha-Ching is a financial literacy programme designed to equip 7 to 12 year olds with the knowledge, tools and practice they need to make informed financial decisions to reach their own personal goals and dreams.

Developed by Prudence Foundation with Cartoon Network Asia and children’s education expert, Dr. Alice Wilder, the storylines, music videos, comics and curriculum focus on four key concepts of money: Earn, Save, Spend and Donate.

These Guides encourage parents to discuss and help their kids understand the concepts of Earn, Save, Spend and Donate in a fun and interactive way.

Cha-Ching Money Adventures Game

Sign up your child to the Cha-Ching Money Adventures Game, where they will be introduced to the basics of financial literacy and go on adventures with the band Cha-Ching and learn about the concepts of Earn, Save, Spend, Donate!